A wake window is simply the stretch of time a baby is awake between one sleep and the next. Keep it too short and they are not tired enough to settle; let it run too long and an overtired baby fights sleep and wakes more.
Wake windows lengthen as babies grow, which is why a routine that worked last month stops working this month. The numbers are a guide to know when to start watching for tired cues, not a schedule to enforce to the minute.
With twins, wake windows are the practical lever for syncing two babies: match their wake times, keep both on the same window, and their naps begin to overlap.